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Corporate Focus
The common denominator of our ventures
is our passion for outstanding service, excellent customer
service, and people.
Geographically, the
Brands Group is primarily focused on Romania,
the second largest country in Central and Eastern Europe,
and one of the newest members of the European Union. Romania is one of the most prosperous economies in Central and Eastern Europe, with the highest GDP growth rate in the region.
International brands entering this promising market have,
to date, found potential partners: (i) unfamiliar with business
operating systems, (ii) inexperienced in retail and service
business management, and, (iii) undercapitalized. The Brands
Group is successfully mitigating these inherent
barriers of entry by leveraging the following functions
at a holding company level:
- General Management and Strategy
- Opportunity Research and Selection
- Corporate Finance and Treasury
- Legal Services
- Accounting and IT Support
- Site Selection
- Logistics
- Personnel Management
- Personnel Training and Support
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